🔢 The Creative Fatigue Tax
Creative fatigue is the gradual CPA increase when the same audience sees the same creative too many times.
📐 The Formula
Monthly Fatigue Cost = (Current CPA – Best CPA) × Monthly Conversions
Example: Best CPA £22, Current CPA £38, 150 conversions/month = £2,400/month wasted. That is £28,800 per year.
🛡️ The Prevention System
- 🔄 Every 2 weeks: Launch 5+ new hook variations
- 📊 Every 72 hours: Review and kill underperformers
- 🎯 Every month: Rotate body/CTA structure
- 📱 Every quarter: New creative angles entirely
This is exactly how our Brand Growth Engine operates. Calculate your fatigue tax with us.