🤔 The Platform Dilemma
You have £5,000 to spend on paid acquisition. Meta or TikTok? Here is what data from our active DTC accounts shows.
📊 Platform Performance (Q1 2026)
| Metric | Meta | TikTok |
|---|---|---|
| Avg. CPA | £28 | £22 |
| Avg. ROAS | 3.2x | 2.6x |
| Attribution | ⚠️ Moderate | ⚠️ Lower |
| Creative Lifespan | 14-21 days | 7-14 days |
| Best Format | UGC testimonial | Native trend-style |
🎯 The Decision Framework
Start with Meta if: Product over £50, need accurate attribution, audience 28-55.
Start with TikTok if: Visual/impulse product under £40, audience 18-34, TikTok Shop.
Our recommendation: £3k Meta + £2k TikTok testing. Same modular creative, adapted to each platform.
Explore our services — we produce native content for both simultaneously.