Scaling a Dog Joint Supplement Past Ad Fatigue
Their paid acquisition had plateaued — every new creative they launched died within 5 days on TikTok. We deployed 28 modular UGC variations in the first month, systematically testing hook angles (fear-based vet advice vs. emotional pet owner stories). By identifying the winning 3 seconds of attention, we stabilized their CPA down to $18 and safely scaled spend.
