📋 Why 90% of UGC Briefs Fail
The number one reason brands get disappointing UGC is the brief, not the creator.
“Hey! We are a skincare brand. Make a video about our moisturizer. Keep it natural!”
❌ This produces generic, unusable content.
Hook: “I have tried 47 moisturizers. This is the only one I repurchased 3 times.”
Body: Show texture on hand. Mention it absorbs without greasiness. Note fragrance-free for sensitive skin.
CTA: “Link in bio — 20% off this week only.”
✅ This produces content that converts.
📝 Our Brief Template
- Brand Overview
- Target Audience — age, gender, pain points
- Hook Script — word-for-word first 3-5 seconds
- Body Talking Points — 3-4 bullets (not full script)
- CTA Script — exact closing line
- Visual Requirements — lighting, background
- Do Not List — things to avoid
- Reference Videos — 2-3 examples
Key insight: script the hook and CTA tightly, leave the body loose. Creators perform best with freedom in the middle.
Contact us for the full template — free, no strings.